Mobile Advertising
Generally speaking, mobile advertising is well tailored to the African continent, based on the African’s growing appetite for ad- supported content. There are more mobile handsets than any other medium with a low propensity to spend and sometimes only way to reach lower income groups.
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Marbil
Advertising platform for advertisers and broadcasters to allow embedded advertisements for a specified target market delivered to their cell phones.
What is MarbilTM ?
The MarbilTM Mobile Advertising Solution takes the online advertising model onto the mobile phone enabling prospective advertisers to reach their target audiences through the mobile channel.
The MarbilTM Mobile Advertising Solution is currently offered on a standalone as well ashosted basis to a number of mobile as well as traditional web customers as part of an array of consumer services.
To solution is integrated into a number of digital channels including:
- Websites
- Mobile Wap sites
- Mobile Java and Iphone applications;
- and SMS and MMS campaigns.
- The following are some of the current services where MarbilTM is used to serve targeted adverts to customers:
- Mobile Operator Web and Wap Portals;
- Mobile Content providers’ Wap portals;
- Retail banking mobi sites;
- Social Networking solution integrated into Web, Wap as well as custom developed Java and iphone applications; and
- Online News and entertainment portals.
Customer Success stories
For certain customers, in addition to supplying the MarbilTM technical solution, the MarbilTM team furthermore assisted with the setup of the required mobile advertising operational teams and processes as well as assisting during the initial phase with the day to day operations.
What can MarbilTM do for you?
The following are some of the business benefits offered to advertisers and publishers:
- Easy setup and configuration of new advertisement campaigns with the option to control and manage all aspects of the campaign including allocated budget (monetary or number of clicks), limits, frequency, target audience, duration and approval;
- Ability to target profiled audiences through their mobile phones in an innovative, measured, cost-saving and efficient manner;
- Real time tracking of campaigns enabling advertisers to set target expenditures and modify campaigns or create new ones on the fly;
- Various commercial models including pay per view, pay per click, sponsored links and competitive bidding.
- To maximize click through rates, offering various call to action alternatives including Click-to-View, Click-to-SMS, Click-to-MMS, Click-to-call, Click-to-locate and more;
- Ability to configure and manage integrated campaigns including various mobile as well as more traditional online elements; Detailed real-time and historic reporting functionality available to both advertisers and publishers to manage campaigns and if required make required changes;
- Forecasting capability to predict future campaign results.
How does it work?
The MarbilTM server can be installed on-site, integrated into the publishers’ backend systems or offered as a hosted solution to smaller publishers and to those customers that do not want to be burdened with the operational support of IT solutions.
The current version of the MarbilTM solution is based on Microsoft’s .NET framework and Windows Server 2003, 32 or 64-bit architecture. Microsoft SQL Server is the Relational Database Management Solution used to store all customers profiling and transaction data. MarbilTM is also offered on the Sun Java technology platform with MySQL used as Relational Database Management Solution. MarbilTM integration to publishers’ systems is achieved through an easy to implement Web Services interface.
 A Web based user interface is used to manage all elements of the MarbilTM solution. Through the web interface, advertisers are able to login, load adverts and create, request approval for and manage campaigns.
Following successful approval and launching of a specific campaign, publishers and advertisers can in real time monitor performance and analyse usage statistics of a specific campaign. Historic information from campaigns can also be used to plot possible future traffic based on previous metrics.
MarbilTM therefore offers a completely customisable, controlled environment where publishers have total control over campaigns
running on their websites and mobisites, while advertisers receive detailed information on the success of their campaigns
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