
Mobile Internet ReadySet
Openwave's ReadySet provides advanced mobile internet service enablement in a single, low-cost, easy-to-deploy bundle.
Capturing the Mobile Internet Opportunity in Emerging Markets
In growing markets, mobile phones bring internet access to entire populations, uniting communities and tapping into a huge reserve of demand for data services. Operators who meet this demand with a rich, cost-effective and reliable user experience will capitalize on a wealth of new revenue opportunities.
Mobile Internet ReadySet enables operators to quickly launch and monetize mobile data services while minimizing capital outlay and reducing costs.
ReadySet consists of:
Openwave Integra : This mediation platform supports a suite of smart services, providing a small hardware footprint and single point of control for all internet-based services.
Openwave Web Adapter, Web Optimizer and Passport:These service enablers plug into Integra or sit alongside an existing customer gateway, offering flexible, rapid deployment of new, high-revenue services.
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Operator Benefits |
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Low TCO: Integra grows as the operator grows, offering a small-footprint and market-leading functionality.
Content adaptation: Accurate display of any web site on any phone.
Bandwidth optimization: Intelligent content compression and caching – both over the air and backhaul – reduce operator costs while providing a highly responsive user experience.
Flexible Billing: Pay-as-you-go internet access and other flexible time-based access options.
Fast and Easy Deployment: Leading-edge products in a single package. Advanced templates provide efficient, straightforward deployments.
Scalable: Start small and simply add Linux boxes. As demand grows, additional services can be purchased and plugged into the Integra platform.
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Subscriber Benefits |
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User-friendly: A superior user experience on existing handsets.
Low Cost: Cutting-edge services, competitive prices, and customized, no-commitment access options.
Fast and Efficient: Rapid responses to subscriber requests.
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For more information on Openwave ReadySet:
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Openwave® Integra |
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Monitor, Manage and Monetize the Mobile Internet
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Openwave Integra provides operators with a next generation service mediation and policy management solution designed to allow operators to effectively manage, monitor and monetize mobile traffic.
As global mobile data usage and uptake continue to increase exponentially, mobile operators are faced with the challenge of managing unprecedented data consumption patterns.
Faster networks and advanced mobile devices such as smartphones and mobile-broadband-enabled netbooks make it easier to access the internet anytime, anywhere. Flat price plans make it cheaper. The result is a surge in demand for internet access from mobile devices.
Integra orchestrates and mediates a set of mobile internet services that are driven by a rich policy-rules engine, allowing each transaction to be processed based on factors including user profile, device capabilities, content and network type. As traffic increases, Integra can rapidly scale to deploy new mobile data services across converging access networks and devices.
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Operator Benefits |
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Reduces TCO through a single point of policy control and management for mobile data services.
Scales to support 3G and 4G service deployments.
Provides seamless backward compatibility with WAP infrastructure.
Supports highly differentiated services across a number of service protocols (HTTP, HTML, RTSP/RTP/RDT).
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Subscriber Benefits |
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Ubiquitous and consistent mobile internet access.
A more personalized experience to suit individual subscriber needs.
A faster experience with quicker access to content and downloads.
Safe and secure access.
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Download Openwave Integra Brochure OPWV 3 |
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Openwave® Web Adapter |
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Adapts open web content into fully functional mobile phone-compliant pages.
Gateway to a Richer Mobile Internet Experience
Today, most web browsing is done from PCs. According to netcraft.com, there are more than 60 million active web sites on the Internet, yet only half a million offer limited access from a mobile phone.
Openwave Web Adapter takes content requests from mobile phones for standard web sites and converts the web pages into highly compressed, functional mobile phone-compliant WAP2 pages.
Web Adapter allows operators to significantly increase their data revenues by enabling subscribers to access the vast majority of the Web on their mobile phones in a mobile-compatible format.
Web Adapter was designed for complicated web transactions and provides access to more of the Web on a WAP2-standard phone than any other competing product.
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Operator Benefits |
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Increased mobile data usage: Provides mobile access to the Internet from WAP-2 standard phones.
Faster content: Greater availability of content, a faster user experience and fewer errors.
Increased revenue: Drives new levels of web browsing with frequent and longer sessions.
Unique content adaptation: Provides mobile access to the Internet and improves the user experience by changing the page mark-up to compliant XHTML/MP, reformatting size and layout, minimizing expensive data, adding in-page headers and footers with customized operator functions, and changing incompatible character sets.
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Subscriber Benefits |
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The Internet on more handsets: Enables more than 80% of web content on standard WAP-2 mobile phones. No need to install any applications or new software; uses the native phone browser.
Increased security: Encrypts secure website transactions all the way to the phone.
Enhanced navigation: In-page quick links and functions deliver a better user experience without endless scrolling and clicking to find content, plus all phone numbers on web pages are click-to-call.
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Smart Web Services
Web Adapter is one of the Smart Web services included in Openwave’s Traffic Mediation family of products. In addition, Media Adapter converts static objects like PDF and MS Office files into suitable formats for mobile devices; Web Security protects mobile subscribers against viruses, security threats and unwanted content; and Passport opens up new revenue streams with timely pay-as-you-go access options, targeted promotions and up-sell opportunities.
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Openwave® Web Optimizer |
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iFast, high quality browsing for the subscriber; the most efficient use of bandwidth for the operator.
As off-portal browsing becomes more popular, users of smartphones and feature phones expect an internet experience resembling that of their PC. Speed, associated with a high-quality network and superior services, can be the biggest differentiator in a competitive mobile market.
Openwave Web Optimizer uses compression, caching and transcoding techniques to increase data transfer rates over wireless data networks while decreasing the amount of traffic flowing over the network. It delivers faster browsing speeds and more immediate access to content while conserving valuable bandwidth.
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Operator Benefits |
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- Faster Access: Mobile operators can reduce service latency by applying acceleration techniques and advanced traffic management to speed up mobile internet access.
- Cost Reduction: By optimizing the number of transactions necessary to deliver content, the requirement for network expansion is reduced or deferred. The network can handle more concurrent interactions using the same resources so that fewer network shortages impact the billable traffic.
- Higher ARPU: Overall, faster content retrieval drives adoption, increases stickiness of services and helps to reduce churn.
- Scalable: Plug-In framework for adding additional applications without reducing speed.
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Subscriber Benefits |
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Openwave Web Optimizer provides a faster, smarter browsing experience across all handsets.
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Openwave® Passport |
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Personalized access and new service discovery.
Faster networks, adaptive content solutions, affordable monthly data plans and the introduction of high-end, touch-sensitive devices have increased mobile data usage - specifically mobile internet traffic. Openwave Passport enables the mobile operator to capitalize on this consumer behavior by offering a range of personalized access and service options.
New revenue streams come from well-timed, relevant offers based on a personal profile or the type of content being accessed at the time. The operator might, for example, offer a trial period of free data access or discounted service if the subscriber opts to receive advertisements.
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Operator Benefits |
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Attract New Data Users: Personalized, time-based access options (e.g. day, hour and week passes) attract new data users who might be averse to contract-based data access plans or roaming users not wanting to incur expensive data charges.
Up-Sell Relevant Services: By eliminating the fear of unwanted expenditures on download bandwidth (e.g. $2 for a song and $10 for the download), users are likely to spend more money on operator-owned content during a browsing session.
Ensure a fair usage policy: Implement data volume limits associated with time-based or volume-based access. For example, the operator offers a time-based pass with a one-day cap of 100Mb of data for $1.99, or offers volume-based access of 100Mb of data for $1.99.
Encourage the Discovery of New Services: Passport is a low-cost way of marketing and trialing new service offerings to subscribers. Operators can target content or services based on personal profile and online behavior.
Prevent "Bill Shock": Passport can be used to apply time- and/or volume-based thresholds for roaming users keeping the user informed of access options and associated costs thus avoiding the shock of seeing unanticipated data roaming charges on their monthly bill. Passport Self Care lets roaming users monitor their data consumption and optionally extend their service on demand.
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Subscriber Benefits |
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A Personalized User Experience: Subscribers enjoy the flexibility of pay-as-you-go access to the mobile internet and a range of data services. Subscribers choose their method of access and payment is simple. A single click debits a subscriber's account or deducts from outstanding credit.
Targeted Services: Passport allows subscribers to freely discover and sample new services without being forced into mobile data contracts that are not aligned with their online behavior.
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Smart Web Services
Passport is one of the Smart Web services included in Openwave’s Traffic Mediation family of products. In addition, Web Adapter converts standard web pages into highly compressed, functional mobile phone-compliant WAP2 pages; Media Adapter converts static objects like PDF and MS Office files into suitable formats for mobile devices; and Web Security protects mobile subscribers against viruses, security threats and unwanted content.
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Openwave Ready Set ROI Calculator
Openwave's Mobile Internet ReadySet enables smaller operators and operators in new markets to become a "smarter pipe." Operators are able to unlock new revenue streams based on mobile internet content and promotions, targeting both post and prepaid users. This enables effective differentiation in crowded markets, ensures subscriber retention and growth, and achieves this with limited expenditure and maximum use of existing infrastructure.
The intention of this ROI model provides the prospective customer with an indication of incremental revenue over a 2 year period based on a price per day pass, an estimated growth over that period given the following inputs:
- Price per Readyset day pass
- Estimated monthly growth in year 1
- Estimated yearly growth on going from year 1 to year 2
Launch the Openwave ReadySet ROI Calculation tool (Short Version)
All required user input is denoted in sections with Red borders
All optional inputs fields are denoted in sections marked with Green borders
- Optional incremental revenue from additional purchases when online
- Optional cost savings from web optimization based on a reduction in cost per MB transfer
- Cost of deployment (hardware, software license and support)
- Cost of marketing
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